Session 1-Search Engine Optimizotion Course (SEO)

What is SEO, why it is important

How to do Keyword Research

Tools to find keywords (paid &free)

What is Google adwords

Planning SEO of a website

What is Content Marketing

SEO & Webmaster Tools

Mobile SEO

Session 2-Google Adwords & Mobille Marketing (PPC)

Online advertising & Ad Networks

Creation of Search Campaigns

Writing Compelling Ad Copies

Creation of Effective Campaigns and Ad groups

Digital Display Campaigning

Tracking & measuring ROl of online advertising

Optimizing Ad Performance,

Marketing budget to various online advertising platforms

Session 3-Social Media Optimization Course (SMO)

Defining the communication strategy

Setting up brand presence

Social Listening

Engaging with followers

Engagement on Social Media

Understanding Social Media ROI

Session 4-Google Analytics

Fundamentals of Google analytics

Monitoring bounce rate

Tracking conversions

Monitoring traffic sources

Monitoring visitors behavior

Measuring and Monitoring metrics

Setting up Dashboards

Session 5-Email Marketing

Essentials of Writing a good email, Using Opt-in

Segmentation of subscribers, Scheduling sending frequency

Blacklisting, Email Service Providers

Split testing and A/B testing of campaign